Smart Energy. Dissemination and Communication of Circular Economy
Mentor: Manuel Gertrudix Barrio
Phone: (+34) 696364585
University: Universidad Rey Juan Carlos
Partner Host Institution: N.A
Keywords: Smart Energy, RRI and Public Engagement, Dissemination of Research Findings about Secure, Clean and Efficient Energy

Smart Energy. Dissemination and Communication of Circular Economy

The social adoption of smart energy requires not only an adequate technological deployment but must be accompanied by communication and awareness processes that contribute to its acceptance by citizens.
From the perspective of Research and Responsible Innovation, the communication and the associated training processes on Intelligent Energy require professionals and specialized researchers who can contribute to accelerate this acceptance.
The current scientific governance based on Research and Responsible Innovation (RRI) seeks to connect society with scientific-technological knowledge. The society must be an active part in its definition, development and social validation. Science is valued, not only from an instrumental or practical dimension, or as a cultural and scientific heritage, but as an instrument of progress and democratic participation. Science with and for Society, especially for young people, must be done through systemic models of Public Engagement (PE) and Science Education.
Proper communication, beyond scientific dissemination, is increasingly fundamental in the development of a research project. It is not a concrete action, carried out at the end of the process, but an activity that must be considered continuously to generate the greatest impact on communication and thus contribute to an adequate social knowledge of the research and application of energy intelligent. The communication of research projects in the field of Smart Energy is an essential asset in the definition and elaboration of projects. They must have a comprehensive dissemination strategy that encourages and contributes to a dialogue among the many actors involved. They should promote the knowledge of a citizenship committed to the scope of innovation and research. Despite this, the social projection of many research projects funded through competitive programs is very small, and is adjusted only to a formal fulfillment of the generic requirements of the calls to overcome its administrative evaluation.
Within the actions of the Scientific Communication Observatory, the project is oriented towards the challenge of changes and social innovations to improve the develop plans for the communication, training and scientific dissemination of efficient research projects about Smart Energy, align them with the RRI guidelines, to broaden their social impact and contribute to increasing the SP on Science and Technology, measuring its effectiveness through a structure of indicators, and facilitating decision-making in the design of WP dissemination.
The researcher will collaborate in this project making different activities like: To evaluates the conceptualization of the communication of competitive projects in the field of Smart Energy, under RRI; To exam the expectations and needs of the several targets; To evaluate the communication strategies of research projects: planning, actions and products developed; To design an array of indicators to evaluate the impact and scope of communication plans; To experiment with and evaluate the engagement of new audiovisual and multimedia formats with scientific and technological content about outputs of projects of Smart Energy to improve it communicative effectiveness.

Departament: Communications Sciences and Sociology (URJC)
Research Group: Ciberimaginario
More Information:
Relevants projects on the area: Proyecto BIOTRES-CM (P2018/EMT-4344), financiado por la Comunidad de Madrid y el Fondo Europeo de Desarrollo Regional. Communication and scientific dissemination efficent and responsible for competitive research projects #Comciencia. Ref. CSO2017-82875-C2-1-R. Funder: Ministry of Economy, Industry and Competitiveness of Spain. 2018-2020.
Relevants publications on the area: 1.- Rubio Tamayo, J.L. Gertrudix Barrio, M.; Garcia Garcia, F. (2017) The Virtuality Continuum and Storytelling: Simulation, Interactivity, User Experience and Interaction Design in Virtual and Mixed Environments. A STEAM Based Approach. Springer.
2.- Gertrudix, M.; Rajas, M.; Barrera, D.; Bastida, M. (2017) New audiovisual technologies for new digital interactive narratives in the multi-device era. Realization of scientific video. pp. 289 - 302. McGraw Hill.